OVERVIEW
Nobā is a premium supplement brand with four product lines: Sleep, Focus, Gut Health, and Longevity. For this case, I developed three statics for Sleep, each with a different creative direction: Editorial (Emotional), Bold (Performance), and Insight-driven (Educational). Each creative targets a different psychological trigger and is designed to see which performs best. All assets follow Nobā’s premium branding and align with their international positioning.
THE CHALLENGE
The supplement market is full of generic melatonin products and overhyped claims, making consumers cautious. Nobā differentiates itself with Magnesium L-Threonate (Magtein®), a clinically studied form of magnesium that crosses the blood-brain barrier, directly supporting neurological function and sleep quality.
The challenge was to communicate this differentiation and premium positioning, while addressing both emotional and rational motivations of a premium audience, and translating this into effective social advertising creatives.
THE SOLUTION
I developed three creative directions:
Editorial / High-End: Focuses on stress and mental overload, creating empathy and emotional resonance. Visually soft, luxurious compositions with subtle branding. Copy emphasizes trust rather than immediate conversion.
Bold / Performance-oriented: Highlights sleep as a performance tool, targeting results-driven users. Includes clear calls-to-action, product-focused visuals, and strong typography for immediate impact.
Insight / Educational: Emphasizes the scientific mechanism of Magnesium L-Threonate, positioning Nobā as a credible and rational choice. Visually, uses icons, structured layouts, and science-backed copy to build authority and trust.
All creatives were designed according to Nobā’s brand guidelines (typography, color palette, gradients, and forms) and optimized for social-first vertical formats (1080x1920).
THE RESULT
The campaign delivered a cohesive set of social advertising creatives that:
Built trust and confidence in a discerning, premium segment.
Comprised three distinct statics, each targeting a different psychological trigger.
Enabled a testable campaign setup to determine which creative approach (emotional, performance-oriented, or educational) delivered the best performance.
Reinforced Nobā’s positioning as a scientifically grounded, high-end supplement brand.
Provided a solid foundation for future social advertising across other product lines of Nobā.
Explore the full designs in Figma: View the Figma file ->
