OVERVIEW
During my six-month internship at Shipping Studio, a supplier of shipping materials such as mailers, stickers, cards, and tissue paper, I worked on multiple projects. One key assignment was developing a Pinterest strategy to strengthen Shipping Studio’s online presence and brand identity. Pinterest is the platform where the target audience seeks inspiration in packaging, creating an opportunity to position the brand creatively and consistently.
THE CHALLENGE
Pinterest activity was minimal, mostly simple posts like quotes on neutral backgrounds that offered little inspiration. The company wanted to use Pinterest strategically to showcase the brand’s strengths while increasing visibility, recognizability, and inspiration for its target audience.
THE SOLUTION
I developed a new Pinterest strategy based on qualitative and quantitative research (competitor analysis and metrics) and translated it into a concrete plan, including:
Consistent Posting: Daily/weekly pins to maintain continuous reach.
Visual Cohesion: Fixed styles and color schemes for an attractive, recognizable feed.
Brand Identity: Logo applied consistently across all visuals to strengthen recognition.
Product Mockups: Mailers, stickers, cards, and tissue paper presented visually so customers can see Shipping Studio’s possibilities.
Inspirational Videos: Packing videos and short tutorials.
Targeted Content: Tailored to the creative, inspiration-seeking Pinterest community.
I was responsible for the entire Pinterest process, from designing visuals and mockups to creating videos and posting content daily.
THE RESULT
The strategy delivered measurable growth within weeks:
Reach and activity on Pinterest increased by 150%.
A consistent, brand-aligned Pinterest feed was established, reinforcing brand identity.
This project demonstrates how strategic content and visual design can work together to strengthen a brand’s online presence.
