OVERVIEW
For Four Season Must Haves, a fashion and accessories webshop, I was responsible for visual and creative support. My role included designing a variety of visual assets, from social media content to product design. Additionally, I assisted with purchasing, shoot styling, and organization, giving me involvement across multiple areas of the webshop.
THE CHALLENGE
The webshop aimed to strengthen its market positioning. The challenge was to make the webshop visually appealing to a young female audience aged 12–25.
THE SOLUTION
I developed a comprehensive approach combining design, brand identity, and content creation. Key elements included:
Social Media Content: Posts, stories, TikToks, and Pinterest visuals.
Brand Identity: A unique style, color palette, and visual line for each collection.
Product Design: Tags, stickers, laptop sleeves, mouse pads, and T-shirts.
Shoot Preparation & Styling: Moodboards, outfit combinations, and on-set styling.
THE RESULT
My work produced visual assets that enabled Four Season Must Haves to present and promote their collections effectively. The webshop achieved a consistent and recognizable appearance across social media and packaging. The designs for physical products further reflected the brand identity.
This project allowed me to broaden my skills and gain experience across diverse design and content tasks. This collaboration strengthened my creative and practical skills, while increasing my flexibility in handling diverse responsibilities.
